Ecopia Tyres

Utilising our global research capabilities and cutting edge technology, Bridgestone have created a lower rolling resistance tyre that maintains the high quality and safety standards that Bridgestone are renowned for. Rolling resistance is the force required to roll a tyre. The more resistance, the more fuel is required to power the vehicle and the more CO2 emissions are emitted. The lower rolling resistance of Ecopia improves your vehicle's fuel efficiency and reduces the amount of CO2 emitted into the environment.

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Ecopia fuel saving tyres.
A fuel saving tyre solution.

The Bridgestone Ecopia range can save you fuel without compromising on safety or comfort.

The Ecopia compound is the result of global research and development into low rolling resistance technology.

Put simply, rolling resistance is the force required to roll a tyre. Lower rolling resistance means less fuel consumption and lower CO2 emissions.